The Magical Girl story, which was popularized in the 1980s with the premiere of the Sailor Moon anime series adapted from the manga by Naoko Takeuchi. You can say it’s a superhero genre for girls. The heroines are teenage girls who get a superhero identity through a pretty dress and weapon that gives them superpowers to fight the forces of evil. Since then, Magical Girl stories have been part of the manga and anime landscape. There’s a steady audience for the stories that’s intergenerational – there’s always a new generation of girls who discover the genre.