Spider-Man has always had a weird relationship with money, and a contentious relationship with his editor, J. Jonah Jameson. Both of those things are now coming to the forefront as a new costume, provided to him by his employer, sees the web-slinger taking feedback from Jameson (as well as people on the internet) in real time as he fights villains with tiny cameras built into his costume to make “being” Spider-man an interactive, VR experience for the audience. Along with feedback, there’s also certain responsibilities: Spidey has to allow sponsors and audience members to determine how he talks, jokes, and even fights.