Now, before we talk about Spider-Man: Marvels Snapshots… an anecdote. If you go to a writing panel at a comic book convention, back when those were a thing, one of the most commonly asked questions from aspiring creators is: “How can I pitch my work without the fear that my ideas will be stolen?” The question has a flawed premise in two ways. It assumes that publishers or other creators are short of ideas. It assumes that ideas are valuable. It’s characters and plot, the communication of some kind of point between writer and reader that transforms an idea, the most basic thing a writer can create, into a story. This is why writers like Justin Jordan can so easily just post an idea for a story on social media… because the idea is not the story.

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