Following the bigger-than-expected crowds at the first part of the DC FanDome event have parent company Warner Bros. wondering how they can more effectively monetize that fan enthusiasm. That likely means the second day of the event, which will be an on-demand presentation on September 12, will have somewhat more attention from AT&T and WarnerMedia than did the previous installment. Accoridng to Ann Sarnoff, head of WarnerMedia Studios and Networks Group, the enthusiasm engendered by FanDome went well beyond dyed-in-the-wool comics fans and had a noticeable impact on HBO Max, the company’s new streaming platform and one of its biggest corporate priorities.

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