With a menagerie of new comic book titles arriving in stores each week, titles have to go out of their way to capture an audience’s attention. In the case of Afterlift, the Eisner-winning Comixology Originals comic that arrives in print this week thanks to Dark Horse Comics, that meant getting pretty creative. On Tuesday, Afterlift writer Chip Zdarsky took to Twitter to share his own “book trailer” for the physical release, and the end result – which you can check out below – needs to be seen to be believed.