Universal Pictures is the winner of the pandemic when it comes to making good business decisions. They were ahead of the pack when they decided to delay F9 by a full year instead of a couple of months. They also decided to move all of their then in theaters movies to VOD, but the big decision was to put Trolls World Tour straight to VOD. It was seen as a gamechanger of a movie and one that was extremely forward-thinking. It turns out that the primary reason behind the move was that the merchandise and tie-in stuff was too in motion to delay, and Universal didn’t have much of a choice, according to a CNN Business interview with Donna Langley, chairwoman of Universal’s filmed entertainment group.

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