We are eight days away from the release of Cyberpunk 2077, but with all of the brand tie-ins for the upcoming role-playing game, you could mistakenly think it was already out.
Throughout the year, developer CD Projekt Red has teamed up with multiple companies to create a slew of cyberpunk-themed items from gaming mice to game controllers and, yes, even energy drinks. On top of that there is a whole world of unofficial tie-ins that you can also show off your fandom with.
The target audience: people who love both the color yellow and dystopian motifs so much that they’d be willing to look at them, wear them, and even drink them at all times. The good news for Cyberpunk 2077 fans is there are plenty of ways to show off your fandom, from the official CDPR “samurai” varsity jacket to the profoundly hideous Cyberpunk-themed Secretlab Omega gaming chair. The bad news is it’s all inexplicably expensive — and, oh yeah, a bit hideous.
A lot of these collaborations are very on-brand, I must say. They all have a futuristic vibe that could appeal to the right kind of fan steeped in Blade Runner vibes and synthwave aesthetics — although I personally find all this stuff quite ugly. But it’s certainly not beyond the pale when it comes to video game marketing, and I’m sure there are plenty of people out there excited enough for Cyberpunk 2077 to come out (after multiple delays) that they want to go all in on celebrating the launch.
So I found all of the Cyberpunk brand tie-ins I could because I was curious to know how much it would cost to be a true cyberpunk. In short, it will cost a pretty penny — especially considering most of this stuff is either out of stock, discontinued entirely, or limited units were made. (I am looking at you, Cyberpunk 2077 limited-edition Xbox One X bundle.) Either way, here are a few brand tie-ins if you want to show your love for Cyberpunk 2077.