In 2009, Zynga developed and published FarmVille, which was available as a Flash game through Facebook and MSN Games. It was a cutesy and cartoony farming simulator, and it allowed players to visit their friends’ farms and to hire them to be farmhands. Actions like ploughing land, sowing seeds, feeding animals, buying items, and selling produce gave the player experience points, and levelling up unlocked new crops and animals.