You’re going to be hearing soon, from us, what we like to call “Prestige IP” (intellectual property). It’s rearing its head everywhere, and it seems to be the way one facet of where Hollywood is headed in its neverending quest to keep franchises and intellectual property churning forever. Take today’s announcement, which falls directly under what we consider Prestige IP: Armie Hammer has signed into star in a mini-series about the making of Francis Ford Coppola‘s “The Godfather.” The “Call Me By Your Name” actor will play film producer Al Ruddy in a 10-episode Paramount+ drama called “The Offer.“